Sponsorship campaignConcept
Fenix × Kuzey Campaign report
A post-campaign report for a two-market creator launch — what shipped, what it reached, what the numbers actually say.
Inside the work
The report, not the screenshot folder.
Topline numbers, the per-creator table, and the learnings section most reports omit.
Overview
Fenix is a concept earbuds brand launching in Türkiye and Germany; Kuzey is the four-creator roster we'd assemble for it. The report is the document we believe every campaign owes its brand: deliverables, reach, cost per outcome, and the honest learnings.
The brief
- Problem
- Most campaigns end with a folder of screenshots and a feeling.
- Constraint
- Two markets, four creators, and one report a finance team will accept.
- Answer
- Per-creator accounting, outcome metrics and learnings in writing.
Most influencer campaigns end with a screenshot folder and a feeling. This one ends with a document: every deliverable listed against its creator, every metric stated with its source, and a cost-per-outcome table a CFO can read without an interpreter.
The structure mirrors how we run the work. Objectives first — awareness in two markets, measured as engaged view-through and code redemptions, not impressions. Then the roster: four creators, chosen for audience fit over follower count, each with their deliverables and their numbers side by side.
The last section is the one agencies usually skip: what underperformed and why. In the sample report, one creator's short videos beat their long-form on every measure — and the report says so, because the next campaign gets cheaper when this one tells the truth.
About this concept
This is a concept build for a fictional client. It shows the process and the standard we bring to client engagements.
Approach
Measured like a media buy.
Outcomes, not impressions
The KPI set is engaged views, click-through and code redemptions. Reach is context, never the headline.
Per-creator accounting
Each creator's deliverables, reach and cost stand alone. The blend hides nothing — strong picks look strong, weak picks teach.
Learnings in writing
Three findings, stated plainly, each with the change it implies for the next campaign. The report is a tool, not a trophy.
Sample numbers
What the report is built to show.
Figures refer to the concept brief.
Creators
4creators, 2 markets
Two in Türkiye, two in Germany — tech and lifestyle, each chosen on audience fit and reliability.
Deliverables
11deliverables
Four integrations, two dedicated videos and five shorts.
Engaged reach
2.1Mengaged views
Watch-through past the integration across platforms — not raw impressions.
Redemptions
9,400code redemptions
Tracked checkout redemptions across both markets — the metric the brand pays attention to.
Tooling
- Campaign brief
- Creator contracts
- UTM + codes
- Platform analytics
- Report
Try it yourself
A working build, not a picture.
Open the demo and use it the way a guest or a client would. Every tap and tab works.