Most influencer campaigns end with a screenshot folder and a feeling. This one ends with a document: every deliverable listed against its creator, every metric stated with its source, and a cost-per-outcome table a CFO can read without an interpreter.
The structure mirrors how we run the work. Objectives first — awareness in two markets, measured as engaged view-through and code redemptions, not impressions. Then the roster: four creators, chosen for audience fit over follower count, each with their deliverables and their numbers side by side.
The last section is the one agencies usually skip: what underperformed and why. One creator's short-form format beat their long-form on every measure — the report says so, because the next campaign gets cheaper when this one tells the truth.
Concept build — the studio is young; this case study shows the craft we'd bring to a real engagement.
Measured like a media buy.
What the campaign returned.
Two TR, two DE — tech and lifestyle, every one chosen on audience fit and reliability.
Four integrations, two dedicated videos, five shorts. All on schedule, all on brief.
Engaged views across platforms — watch-through past the integration, not raw impressions.
Tracked checkout redemptions across both markets — the metric the brand actually banked.