INS / Insights

Notes from the studio.

Long-form essays on the work we run — bilingual web engineering, brand × creator partnerships, and the small decisions that compound over a campaign.

EngineeringJun 9, 202611 min read

A sub-1s studio site: the performance budget we ship to

How we ship studio websites that paint first content under one second on a mid-range phone over 4G — the budget we hold ourselves to and the architectural decisions that matter most for Core Web Vitals.

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Creator EconomyJun 9, 202614 min read

Anatomy of a brand × creator partnership: how the deals are scoped, priced, and measured

A deep walk-through of how brand × creator partnerships really work — sourcing, pricing, contracts, production, and post-campaign measurement, with specific deal mechanics from international markets including Türkiye.

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EngineeringJun 9, 202612 min read

Building a bilingual Next.js App Router site: i18n, hreflang, and structured data done right

How we ship bilingual sites on the Next.js App Router without bolting i18n on as an afterthought — routing, hreflang, structured data, and the middleware tricks that keep both languages first-class.

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