Most media kits are a mood board with a subscriber count. Brand managers don't buy mood — they buy a forecast: audience fit, deliverable, price, proof. The kit is structured in exactly that order, because that's the order the decision happens in.
Audience first: age bands, gender split, geography, and the platform tabs that show the same creator is three different audiences on YouTube, Instagram and TikTok. Numbers are presented with the honesty we'd demand on the buying side — engaged views, not raw reach.
Then the rate card. Four formats — integration, dedicated, short, bundle — each with scope, usage rights and a real price. Putting prices on the page filters out the brands that were never going to book, which is the point.
Concept build — the studio is young; this case study shows the craft we'd bring to a real engagement.
Answer the buyer's three questions, in order.
A kit a brand can say yes to.
YouTube, Instagram, TikTok — same creator, three audiences, each with its own numbers.
Integration, dedicated, short, bundle — scope, usage rights and price for each.
Real deliverables with the result the sponsor measured. CTR and code redemptions, not vibes.
The kit ends in a booking enquiry with format pre-selected. No 'let's hop on a call' limbo.