Creator consultingConcept
Deniz Arda Media kit
A sponsor-ready media kit for a tech creator — built to close deals, not to decorate a bio link.
Inside the work
Audience, rates, proof.
The platform tabs, the rate card, and the campaign receipts that close the deal.
Overview
Deniz Arda is a fictional creator: Istanbul-based, tech and everyday-carry, with a bilingual audience of 412K subscribers in the brief. The kit answers the three questions every brand manager asks in the first minute — who watches, what does it cost, and what happened for the last brand.
The brief
- Problem
- Most media kits sell a mood. Brand managers buy a forecast.
- Constraint
- A brand manager decides in the first minute.
- Answer
- Audience, priced formats and proof — in the order the decision is made.
Most media kits are a mood board with a subscriber count. Brand managers don't buy mood — they buy a forecast: audience fit, deliverable, price, proof. The kit is structured in exactly that order, because that's the order the decision happens in.
Audience first: age bands, gender split, geography, and the platform tabs that show the same creator is three different audiences on YouTube, Instagram and TikTok. Numbers are presented with the honesty we'd demand on the buying side — engaged views, not raw reach.
Then the rate card. Four formats — integration, dedicated, short, bundle — each with scope, usage rights and a real price. Putting prices on the page filters out the brands that were never going to book, which is the point.
About this concept
This is a concept build for a fictional client. It shows the process and the standard we bring to client engagements.
Approach
Answer the buyer's three questions, in order.
Audience before aesthetics
The first scroll is who watches — bands, splits, geos. A brand manager can qualify the fit in thirty seconds.
Prices on the page
A rate card with numbers reads as professional confidence. 'DM for rates' reads as negotiation by attrition.
Proof over promises
Two past campaigns with the metric the brand cared about. Small honest numbers beat big vague ones.
What it includes
A kit a brand can say yes to.
Figures refer to the concept brief.
Platforms
3platform tabs
YouTube, Instagram, TikTok — same creator, three audiences, each with its own numbers.
Formats
4priced formats
Integration, dedicated, short, bundle — scope, usage rights and price for each.
Proof
2past campaigns
Deliverables with the result the sponsor measured: click-through and code redemptions, not impressions.
Booking
1click to enquire
The kit ends in a booking enquiry with the format pre-selected. No open-ended request for a call.
Stack
- Next.js
- React
- TypeScript
- CSS design tokens
- Vercel
Try it yourself
A working build, not a picture.
Open the demo and use it the way a guest or a client would. Every tap and tab works.