Most early-stage dashboards are built by engineers solving for what's easy to query. Tally is built the other way around: from the questions a founder actually asks at 8am — are we growing, are we losing anyone, what changed yesterday, what needs me today.
Four KPI cards across the top, each with a sparkline and a real delta. Below them a tab strip — Today / Week / Month — that doesn't reload the page. Below that a table: the ten most recent events, sortable, with a calm empty state when there's nothing to read.
The prototype is clickable end-to-end. Filters work, the tabs swap content, the empty states are designed rather than skipped, and the loading skeletons match the final layout — no jump on settle.
Concept build — the studio is young; this case study shows the craft we'd bring to a real engagement.
Calm, real, testable.
Ready for user testing.
Home, drill-downs, settings, and the three primary flows — designed at handoff fidelity.
New signup, churn investigation, weekly digest. Each a real path through the prototype.
Every surface, every state. Skeletons that match the final layout, no jump on settle.
Design tokens, component variants, and per-screen redlines ready for engineering.